Monday, April 28, 2008
Why So Serious?
The Dark Knight is going to be an awesome movie! I saw the trailer today at the Scotiabank Theatre after an insane scavenger hunt. It was a huge viral marketing event that started with this Joker website. Paul showed up at my place and I convinced him to come with me to Nathan Phillips Square and await instructions. Then we got our faces pretty and walked from my place along Queen West. We got alot of looks. When we got to City Hall, hardly anyone had makeup, maybe 5 or 6 people. One guy was done up real good, purple suit, green hair, face made up. We hung around and waited for the clues to apear on the website, there was just a clock ticking down to 5:30. No one had a partner waiting by the internet except a few people. We had Ian, who would have been there, were he not bringing on the PAYNE. The first clue brought us to Winston Churchill, and the whole crowd of 100 people followed. It was nuts. the second clue led us down queen street, but then people started heading down University towards King St.. Then it became a huge clusterfuck as everyone ran all around like chickens with their heads cut off. Eventually we got back on track and found the payphone across from the Rex and the we went down the alley beside Deidra's place, and ended up in that park up Beverly St.. They had Two clowns running the show, they gave out Joker cards and raffle tickets. They only gave one card to each person and then a few minutes after we got there they headed down the street to the Scotiabank Theatre. We had to check our cellphones, and security passed us over with metal detector wands. The trailer was great, and the raffle was for a 35mm print of the trailer, with instructions to share it with everyone which would require a Telecine.
This is not the Trailer I saw today but I will post it as soon as it goes up: